Introducing the new IQOS ILUMA i PRIME, bringing our most adaptable tobacco experience. With new advanced features such as Touch Screen and Pause Mode, you can now see information about your experience and tailor your device at your pace. It’s an experience enhanced by the latest technology and it’s yours to explore.

Please note that colours may differ slightly from screen images.
 Maryams Registration Program:
⚫ Register with IQOS & get 50 AED voucher redeemable on your first IQOS ILUMA device purchase. T&Cs apply.
⚫ Registration Voucher applies automatically on checkout.

FREE DELIVERY for orders of 249 AED or above.
⚫1 year device warranty.

⚫Touch Screen -Check device status and customise your experience with a simple touch.
⚫Pause Mode -Conveniently pause your experience for up to 8 minutes and resume where you left off.
⚫FlexPuff -Adapts to your pace and may provide 4 extra puffs.
⚫FlexBattery -Make the most of your Holder's battery with Eco Mode or Performance Mode. Prolong your holder battery lifespan by up to one year or get up to 3 consecutive uses
⚫Auto Start- Heating starts automatically when you insert the SMARTCORE™ stick.

Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of the them.

FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.

Only when fully used on Eco Mode throughout the lifespan of the holder and may vary depending on personal consumption.

Only available in Performance Mode when pause is not activated.